Original Source – Pack more in

Original source wanted to advertise their latest competition to ‘win a holiday of a life time’. For this concept, I wanted to create a feeling of excitement by using a busy visual filled with possibilities. I collaborated with 3D and retouch to provide direction as they re-built the visual I created from the ground up and brought it to life with movement. The team also worked with an illustrator who created the content for the pages of the travel journal. After the key visuals were created, I worked on creating a toolkit that was passed on to an internal team to roll the work out in-store.