Adidas – Teamwear

Teamwear is a branch of adidas football, which creates kits for amateur-semi professional teams. We worked with Adidas on their brief to rebrand Adidas teamwear and highlight the new line of kits available. The aim was to ensure the visuals felt ‘non-league’ in order to give them their own visual distinction. I wanted to create a feeling of being inspired by using the visuals to represent the feeling of being in a team, enjoying football and supporting each other. I used images of non-league grounds, locker rooms & pitches coupled with imagery of inspirational people. I distorted the headlines to give them a feeling of a rippled shirt and distressed the type with the patterns used on the shirts.