COP26 - Would you rather

The brief of this pitch was to catch the eye of politicians on their way to attend COP26. COP26 was heavily discussed amongst politicians and the public due to the sensitive topic of climate change. The end goal would be to use large advertising spaces situated along the routes into the COP26 conference to catch as much attention as possible. The copywriters tongue-in-cheek narrative coupled with a vivid pallet, striking type & a unique character aimed to get politicians thinking & people talking.