Starbucks – Phantom frapp

As part of the Starbucks halloween campaign, they wanted to advertise and release a new one off drink. This allowed me freedom to push the classic Starbucks brand to create something spooky and unique for the winter season. The challenge was creating a personality for the drink that represented Halloween, felt current and didn’t push the Starbucks brand too far. Once we had sign-off on the Phantom Frappuccino key visuals, I worked closely with an animator in order to create storyboards which would bring the key visual to life and then be rolled out on Starbucks social media channels